Tuesday, February 21, 2017

Why using Google Webmaster Tools for SEO

Webmaster Tool


Google Webmaster Tool is one of the most useful tool for SEO. It doesn’t have all the perks of commercial SEO suits and it is not a tool for any SEO need but it comes from Google itself and it offers lots of Vital SEO insights. These are good reasons to start using Google Webmaster Tool.

why using google webmaster tools

What is Google Webmaster Tool?


Webmaster Tool is a set of tools for Webmaster. This tool allow you to communicate with Google and adjust many aspects of how Google sees your site, such as list the external and internal links to your site, adjust the crawl rate at which Google bot indexes your site, Check the keywords users typed to land on your site, as well as the click through rate for each keyword, see your site statistics and many more.

How Do I Get Started?


In order to use Google Webmaster Tools, you need to join it first. After you join, you need to go through the verification process, so that Google knows you are the legit owner of the site you want to use Google Webmaster Tools on it. There are several ways to verify ownership. The first one is to download HTML file and to upload into the root directory of your site. Another one is to add an HTML tag into the head of your home page. 

Once you have verified your ownership and have Google code in place on your site, you can now start enjoying the advantages of Google Webmaster Tool.

Uses of Google Webmaster Tool


You can access all the major sections like- Search Queries, Links to Your Site, Crawl Errors, Keywords, and Sitemaps. Clicking on any of these will open the respective section.

Search Queries


The Search Queries section show the keywords that led users to your site. This long list shows which keywords users searched for when they came to your site. It is best if this list matches the keywords you are optimizing for but very frequently this list contains good keywords you were unaware of. In this case, pick these good keywords and start optimizing for them, too.

In the Search Queries section you can also see the number of Impressions and the number of Clicks, which gives you an idea about the CTR for the keyword. All equal a higher CTR means the keyword is relevant, so you might want to invest some more efforts into this keyword. However, if you notice that as a result of your efforts, the CTR goes down, it is best if you don’t touch this keyword anymore.

Links


The second very useful section of Google Webmaster Tool is the Links to Your Site section.

Here you can see where you backlinks (Internal & External) come from as well as the pages they are linking to. As with other link checking tools, don’t expect that every single link to your site is displayed but nevertheless this list of backlinks is useful to check from time to time.

Crawl Error


The Crawl Error section shows the errors Google bot encountered on your site. The data you get is similar to what you get when you use the Spider Simulator and it shows inaccessible pages, missing pages, server errors, and all sorts of problems that prevented Google from correctly crawling your site. 

Keywords


Similarly to the Search Queries section that also deals with keywords (but it is the ones users type to get to your site), the Keywords section also shows keywords. However, the difference is that here you see what keywords Google has found on your site. The two lists (of keywords users type and the keywords Google finds on your site) could be very different, which means you are not optimizing for what users are searching for.

Sitemap


The last section you can access for the Dashboard is the Sitemap section. Here you see the sitemaps of your site Google has found and the number of URLs in them. If the sitemap found by Google is different from what you expected it to be, you can submit a new sitemap for Google to use.

So i think now you understand why we need to use Google Webmaster Tools for SEO.


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